No dancing. No filters. Just real content that builds trust.
Let’s face it—most business owners didn’t start their company to become influencers. You’re focused on delivering great work, not figuring out TikTok trends or picking hashtags.
But here’s the reality: your future customers are on social media. And they are checking you out before they ever call or fill out your form. If your last post was in 2021… they’ll likely move on.
The good news? You don’t have to be flashy. You don’t have to post every day. You just need to show up, stay visible, and build trust with the people you’re here to serve.
Here’s a simple, no-cringe guide to what to post on social—especially if you’ve been avoiding it:
1. Job Progress Photos
People love transformations. Whether you’re cleaning carpets, painting homes, installing security systems, or landscaping a backyard—before-and-after shots are your secret weapon.
These images prove your work and help potential customers imagine what you could do for them.
Post Tip: Use carousel posts (on Instagram or Facebook) or a clean side-by-side photo to highlight the change.
2. FAQ or Tip Videos
You get asked the same questions all the time. Why not use those questions as content?
Short, simple videos answering common FAQs build trust fast. You don’t need professional lighting or a script—just pull out your phone and talk for 30 seconds.
Sample Questions:
- “How often should I service my HVAC unit?”
- “What’s the best time of year to reseed a lawn?”
- “Do I need a permit for a kitchen remodel?”
Bonus: These make excellent Instagram Reels, Facebook Stories, or YouTube Shorts.
3. Behind-the-Scenes Clips
Customers want to know who they’re hiring—not just what you do.
Sharing moments from the field, your team in action, or the prep that goes into your work shows the real effort behind the scenes. It humanizes your brand.
Post Tip: A quick time-lapse, short video of the setup process, or even a “day in the life” story can do wonders here.
4. Client Testimonials
Social proof is powerful. When someone brags on your business, share it!
A great review, a kind email, or even a friendly text message is gold. Screenshots, quote graphics, or short video recaps all work well.
Post Tip: Layer the testimonial over a photo of the finished job or smiling client (with permission).
5. Tool or Product Spotlights
Have a favorite product, brand, or tool you swear by?
Talk about it. When you share why you trust certain materials or gear, it positions you as an expert—and it shows that you care about quality.
Bonus Tip: Tag the brand! You might get a re-share (hello, extra visibility).
6. Team Introductions
Whether you have a crew of 3 or a team of 30, people like to know who they’ll be working with.
Spotlight your employees with a quick photo and short intro. It builds trust and shows that you value your people.
Post Idea:
“Meet Lauren—our office manager and scheduling wizard. She keeps the whole operation running and still finds time to bake cookies every Friday.”
Final Word: Show Up. Be Real. Be Consistent.
You don’t need 10,000 followers. You don’t need a content agency. You just need to be consistent and authentic. Show the work. Tell your story. Let people see the people behind the business.
Still feeling overwhelmed?
That’s where we come in.
At Contractor Commander, we build marketing systems that let service businesses grow without adding more stress to your day.
